Универзитет у Београду – Економски факултет
Резултате свог новообјављеног истраживања представиће
др Слободан Аћимовић, редовни професор
др Вељко Мијушковић, доцент
др Весна Рајић, редовни професор

The impact of reverse logistics onto green supply chain competitiveness evidence from Serbian consumers

објављеног у часопису International Journal of Retail & Distribution Management.

Време: среда, 4. новембар у 14:00 часова

Место: Семинар ће бити организован онлајн.

Линк за састанак је следећи:

https://us02web.zoom.us/j/8054259098

Референца: Aćimović, S., I., Mijušković, V., & Rajić, V. (2020) The impact of reverse logistics onto green supply chain competitiveness evidence from Serbian consumers. International Journal of Retail & Distribution Management, 48(9): 1003-1021.

ДОИ: 10.1108/IJRDM-04-2019-0142

Апстракт: Purpose – The purpose of this paper is to explain what determines the influence of reverse logistics onto green supply chain competitiveness and to find out if that influence is always uniform. Design/methodology/approach – The paper contains an empirical research conducted using a surveybased study, which encompassed a sample size of 228 participants and final consumers that have experience in buying/using products derived from the reverse logistics process. Findings – The results indicate that the influence of reverse logistics onto green supply chain competitiveness is dependent on the product return option and is mainly negative with Serbian consumers, since the perceived quality of each of the three return options is considered to be inferior compared to new products. Practical implication – The study’s empirical results show the there is a generally negative perception among consumers regarding the perceived quality of each of the three product return options, thus directly questioning the general justification of using reverse logistics in Serbian business practice. That is a sign for Serbian managers to enhance their efforts to raise future awareness of the green initiatives importance among business partners, but also final consumers. Originality/value – The study`s contribution is twofold: first, it helps to additionally test the established and known methodology created by Hazen et al. (2011), thus contributing to the practical dimension of international comparability concerning consumer perceptions. Second, the study adds to research by addressing the gap in practical surveys regarding the reverse logistics practices.

ДЕТАЉНЕ ИНФОРМАЦИЈЕ О ЧАСОПИСУ

Journal Citation Report (SCIe/SSCI)
Импакт фактор: IF2: 2.454, IF5: –
Категорија и позиција: М22 у области Management и у области Business

Scimago Journal Rank
Квартил: Q1
Категорија: Business and International Management

Квартил: Q2
Категорија: Marketing

ABS Academic Journal Guide
Ранг: 2
Категорија: Marketing