University of Belgrade – Faculty of Economics
Dr Aleksandar Đorđević, Associate Professor
will present his latest research

The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective

published in Technology Analysis and Strategic Management.

Time: November 27 at 16.00

Location: Professors’ Hall

Reference of the paper: Marinković, V., Đorđević, A., & Kalinić, Z. (2020). The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective. Technology Analysis and Strategic Management, 32(3), 306-318.

DOI: 10.1080/09537325.2019.1655537

Abstract: The purpose of the study is to investigate the moderating effects of gender on proposed model relationships. In order to test the moderating effects of gender on the relationships of the model developed, multi-group SEM was applied. Performance expectancy was found to be the strongest predictor of satisfaction and comparative value was identified as the main driver of continuance intention. In addition, significant difference in attitudes between women and men were confirmed in the case of three out of ten effects. The originality of the study is its measurement of the moderating effects of gender on user satisfaction in relation to m-commerce and continuance intentions.

JOURNAL DETAILS

Journal Citation Report (SCIe/SSCI)
Impact Factor: IF2: 1.739, IF5: 1.896
Category and position: М23 in the field Management

Scimago Journal Rank
Quartile: Q2
Category: Strategy and Management

Academic Journal Guide
Rank: 2
Category: Strategy