GLIGORIJEVIĆ DR MIRJANA
Kabinet:609
Telefon:3021019
Vreme prijema:utorak 12-14
Imejl:mirjana.gligorijevic@ekof.bg.ac.rs
Rođena je 1965. godine u Beogradu, gde je završila osnovnu i srednju školu. Godine 1988. diplomirala je, 1993. godine magistrirala je, a 2000. godine doktorirala na Ekonomskom fakultetu u Beogradu. Birana je za asistenta-pripravnika na Ekonomskom fakultetu 1989. godine, za asistenta 1993, za docenta 2001. godine, za vanrednog profesora 2007. godine, za redovnog profesora 2012. godine. Bavi se oblastima: marketinga, poslovnog marketinga, strategijskog marketinga i pregovaranja i predaje te predmete.
Reference:
| ŠEKULARAC- IVOŠEVIĆ Senka, BAUK Sanja, GLIGORIJEVIĆ, Mirjana, Combining The concepts of Benchmarking and Matrix Game in Marketing (RE)Positioning of Seaports, Promet. 2013. | |||||||||||||||||||||||||||||||||||||||||||
| STOJANOVIĆ Žaklina, RAKONJAC-ANTIĆ Tatjana, GLIGORIJEVIĆ Mirjana, The Role of The Marketing Mix in the Improvement of Agricultural Insurance, Ekonomika poljoprivrede, vol. 59, br 4 2012, str. 769-780. | |||||||||||||||||||||||||||||||||||||||||||
| GLIGORIJEVIĆ, Mirjana, MITIĆ, Sanja, Consumers` Attitudes, Knowledge and Consumption of Products with Nutrition and Health Claims, U: Ekonomika poljoprivrede, 2015, God. 62, br. 2, str. 335-352 | |||||||||||||||||||||||||||||||||||||||||||
| KOČOVIĆ, Mihailo, RAJIĆ, Vesna, GLIGORIJEVIĆ, Mirjana, The importance of marketing metrics for risk management of business performance of insurance companies, U: Risk management in the financial services sector, | |||||||||||||||||||||||||||||||||||||||||||
| GLIGORIJEVIĆ, Mirjana, MITIĆ, Sanja, Marketing relations with business customers and international distributors, U: Contemporary management and marketing methods in improving competitiveness of companies in Serbia in the process of its integration in European Union, ISBN, 978-86-403-1452-7, Beograd : Ekonomski fakultet, 2015, str. 103-120 | |||||||||||||||||||||||||||||||||||||||||||
| MITIĆ, Sanja, GLIGORIJEVIĆ, Mirjana, Global Challenges and Prespectives of Marketing of Healthy Food Products, International Conference „From Global Crisis to Economic Growth. Which Way to Take? Belgrade 20-22 September 2012. | |||||||||||||||||||||||||||||||||||||||||||
| MITIĆ, Sanja, CEROVIĆ, Božidar, GLIGORIJEVIĆ, Mirjana, Export Barriers Perception in Serbian Firms – Lessons for Policy Makers and Managers, U: Economic Policy for Smart, Inclusive and Sustainable Growth, ISBN 978-86-403-1535-7, Beograd : Ekonomski fakultet, 2017, str. 457-474 | |||||||||||||||||||||||||||||||||||||||||||
| MITIĆ, Sanja, GLIGORIJEVIĆ, Mirjana, Key Account Management: New Marketing Approach as a Response to Increasing Global Competitive Pressures The Role of Contemporary Management and Marketing Methods in Improvement of Competitiveness of the Companies in Serbia within the Process of its Integration to the European Union / editor Nebojša Janićijević. CID Faculty of economics, 2012 (Beograd : Čugura print) pp. 159 -181 | |||||||||||||||||||||||||||||||||||||||||||
| OGNJANOV, Galjina, GLIGORIJEVIĆ Mirjana, Print Advertising Media in Economic Crisis: A Content Analysis of Two Daily Papers in Serbia, Economic Policy and Global Recession,editori: A. Praščević, B.Cerović, M. Jakšić, ISBN 987-86-403-1012-3 Cid Čugura print, 2009, Beograd, str. 257-65. | |||||||||||||||||||||||||||||||||||||||||||
| OGNJANOV, Galjina, GLIGORIJEVIĆ Mirjana, Use of Internet and Social Media for Marketing and Advertising in SME Sector, Contemporary Management and Marketing Methods in Improving Competitiveness of Companies in Serbia in the Process of its Integration in European Union, Contemporary Management and Marketing Methods in Improving Competitiveness of Companies in Serbia in the Process of its Integration in European Union, 978-86-403-1394-0, 2014. | |||||||||||||||||||||||||||||||||||||||||||