Универзитет у Београду – Економски факултет
Резултате свог новообјављеног истраживања представиће
др Александар Ђорђевић, ванредни професор

The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective

објављеног у часопису Technology Analysis and Strategic Management.

Време: среда, 27. новембар у 16 часова

Место: Професорска сала

Референца: Marinković, V., Đorđević, A., & Kalinić, Z. (2020). The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective. Technology Analysis and Strategic Management, 32(3), 306-318.

ДОИ: 10.1080/09537325.2019.1655537

Апстракт: The purpose of the study is to investigate the moderating effects of gender on proposed model relationships. In order to test the moderating effects of gender on the relationships of the model developed, multi-group SEM was applied. Performance expectancy was found to be the strongest predictor of satisfaction and comparative value was identified as the main driver of continuance intention. In addition, significant difference in attitudes between women and men were confirmed in the case of three out of ten effects. The originality of the study is its measurement of the moderating effects of gender on user satisfaction in relation to m-commerce and continuance intentions.

ДЕТАЉНЕ ИНФОРМАЦИЈЕ О ЧАСОПИСУ

Journal Citation Report (SCIe/SSCI)
Импакт фактор: IF2: 1.739, IF5: 1.896
Категорија и позиција: М23 у области Management

Scimago Journal Rank
Квартил: Q2
Категорија: Strategy and Management

ABS Academic Journal Guide
Ранг: 2
Категорија: Strategy