Prof. Branko Rakita, PhD

1. Family name: Rakita
2. First names: Branko
3. Date of birth: March 14 th , 1955
4. Nationality: Serbian
5. Civil status: Married, one son
6. Education: PhD in Economics

7. Courses, seminars and conferences:

8. Language skills: (1 – excellent; 5 – basic)

9. Other skills:

• PC Literacy – Microsoft Office
• Driving License, B category
• Team leader, creative potential, open minded, ready to delegate authority and obligations
• Addicted to negotiating & compromise founding

10. Present position: Professor in ordinaries (Faculty of Economics, Belgrade )

• Professor in ordinaries, Faculty of Economics, University of Belgrade , topics: Management, Marketing
• Head of the Master course – International Management and Marketing
• Visiting professor at the faculties of economics in Banja Luka , Istocno Sarajevo and Podgorica

11. Key qualifications:

• Core expertise in project management, education, advisory, marketing management, international affairs, exporting & public procurements
• Clear leader, team oriented, creativity oriented. Top-level organization skills of people & resources, highly pragmatic

12. Professional experience:

13. Other relevant information:

•  Selected projects

• Proleter / Metalac Group, Gornji Milanovac (market research & marketing strategy development, 12/2005 – 03/2006)
• Proleter / Metalac Group, Gornji Milanovac (strategy of development, 12/2005 – 03/2006)
• Serbia Business Rating 2001, 2002 & 2003 (Globmark B.R., numerous clients, 2001-2003)
• Republika Srpska Business Rating 1999, 2000, 2001, 2002 (Globmark B.R. – numerous clients, 1999-2002)
• Montenegro Business Rating 2001, 2002 (Globmark B.R. – numerous clients, 2001-2002)
• Narcis Popovici, Sabac (market research & marketing strategy development, 10/2002 – 12/2002)
• Narcis Popovici, Sabac (brand redesign, 11/2002 – 01/2003)
• Zorka-Boje, Sabac (market research & marketing strategy development, 09/2002 – 12/2002)
• Zorka-Boje, Sabac (annual trade-fair show accessions' management, 1995-2002)
• Zorka-Boje, Sabac (annual „Commercial Days“ manifestations' management, Vrnjacka Banja, 1997-2001)
• Zorka-Boje, Sabac (change the corporate identity, 1994)
• Zorka-Boje, Sabac (permanent business advisory and marketing management outsourced services, 1994-2002)
• Telekom of Republic of Srpska (new corporate identity, 11/1999 – 05/2000)
• Telekom of Republic of Srpska (new brand introduction & development, 11/1999 – 05/2000)
• Suboticanka (feasibility study, new product development, 10/1995 – 02/1996)
• Suboticanka (permanent business advisory, 1995-1998)
• System for Expert Monitoring of Market and Strategy – SEPTIS (continual annual project of market monitoring, 1992-1998)
• Government of the Republic of Serbia (Serbian SME enterprises development, 1998)
• Zorka Holding (reorganization, 1984-1985)
• PIK Pozarevac (strategy of development, 1987)
• Goša (strategy of development, reorganization & restructuring, 1989)
• Novkabel (market potential research & reorganization, 1989-1990)
• Kablovi Jagodina (reorganization, 1989-1990)
• Srpska fabrika stakla, Paracin (reorganization & strategy development, 1989)

•  Education engagements:

• Telecom Serbia , Brenad Management & Marketing, 2008
• Telecom Serbia , Brenad Management & Marketing, 2007
• Velefarm Serbia , International Marketing Activities, 1999
• Professional seminars / conferences organized by Globmark B.R & CEMM:
• Doing Business in EU (8 seminars, 1996-1997), in collaboration with Center for Management Development – Defance, ESEC, Center for International Trade of France, Paris-Brusells
• European Indicators of Privatization and Transformation of Companies (1999), in collaboration with enter for Management Development – Defance, ESEC, Center for International Trade of France, Paris-Brusells
• Metalac, Gornji Milanovac (marketing education for top management positions, 1995)
• Regional Chamber of Commerce – Valjevo, Uzice, Novi Sad (marketing education of enterpreneurs, 1996)
• Ishrana, Smederevska Palanka (marketing education for top management positions, 1988)
• Plantex, Plandiste (marketing education for top management positions, 1988)

•  Memberships :

• Serbian Economist Society
• Serbian Marketing Association
• Association for Improvement of Market Research – national agent of ESOMAR
• Serbian PR Association
• Serbian Economists' Association

•  Publications:

• International Marketing Strategies, Institute of International Politics and Economics, Belgrade , 1989
• International Marketing, Faculty of Economics, Belgrade , 6 editions, from 1993 to 2006
• Going Modern – Enterprises in Serbia , Globmark B.R, Belgrade , 1995
• Serbia Business Rating 2001, 2002, 2003, Globmark B.R, Belgrade , 2001-2003
• Montenegro Business Rating 2001, 2002, Globmark B.R, Belgrade , 2001-2002
• Republic of Srpska Business Rating 1999, 2000, 2001, 2002, Globmark, B.R, Belgrade , 1999-2002
• International Management, Faculty of Economics, Belgrade , 2003
• International Business and Management, Faculty of Economics, Belgrade , 2006
• Brand Management, Savremena Administracija, Belgrade , 2007
• International Marketing – from local to global perspective, Faculty of Economics, Belgrade , 2009
• More than 100 articles published in number of Serbian and international scientific magazines in the fields of international marketing, international management, marketing management, etc.

•  Interests : international business, international marketing, brand management, international economy, globalization

•  Sport : amateur

•  Hobby : chess, nature, wild vegetables and animals

CV - VERSION 2