ikovacevic

IGOR KOVACEVIC

Cabinet:711a

Phone:+381 11 3021104

Consultation:

Email:igor@ekof.bg.ac.rs

Education

PhD – In process of PhD writing.

Маster’s degree – 2009, Faculty of Economics, University of Belgrade

Diploma – 2007, Faculty of Economics, University of Belgrade

Awards, grants, certificates, memberships, corporate / public service

Certified Hospitality Trainer (CHT) by American Hotel & Lodging Education Institute AHLEI

ICCA RSM Certificate by International Congress and Conference Association ICCA

ICCA Forum for Young Professionals Certificate by International Congress and Conference Association ICCA

Destination Pro Certificate by Destination Marketing Association International and European Cities Marketing

Certificate of Achievement DST I & II by Destination Marketing Association International DMAI

Fields of teaching and research

Academic and professional interests are focused on tourism marketing and management, especially on MICE (the meetings industry), and includes: destination management, destination marketing, brand management, bidding process, ambassador programs, international sales, tourism product development and event management.

Courses taught

Undergraduate studies lecture at Tourism and Hospitality Management subjects: Economics of Tourism, Tourism Marketing, Tourism Management; lectures are combining theory with latest best international practice examples, as well as organization of visiting lectures of professionals and academics, and field trips

Key references (publications and projects)

Kovačević, I., Zečević, B. and Veljković, S. 2014. “Gamification” concept: theoretic framework and destination marketing management practice. Ekonomika preduzeća, September-October 2014

Petković, G., Zečević, B. i Kovačević, I. 2014. Turizam kao deo nacionalne ekonomije.Tematski zbornik radova, Ekonomska politika i razvoj. Ekonomski fakultet u Beogradu. Beograd, decembar 2014

Hristov, B., Zečević, B i Kovačević, I. 2014. Primena savremenih kanala distribucije u hotelijerstvu  -studija slučaja hotela „Zlatibor Mona“. Tematski zbornik radova, Ekonomska politika i razvoj. Ekonomski fakultet u Beogradu. Beograd, decembar 2014

Hristov, B., Kovačević, I. and Zecevic, B. 2014. The impact of technological changes and internet use on distribution channels in tourism and hospitality – A case study of a four-star independent city hotel (Hotel “In”, Belgrade, Serbia). Abstract published in proceedings of 14th EBES Conference, Barcelona, Spain

Kovacevic, I. 2013. Bridging the gap between meeting industry and academia. Rad prezentovan tokom konferencije 2013 ATLAS Business Tourism Conference. Dublin, Ireland

Zečević, B., Milivojević, N. i Kovačević, I. 2013. Uticaj geografskog porekla turista na razlike u percepiranom imidžu Zapadne Srbije. Rad štampan u celosti u oviru zbornika konferencje Jahorinski poslovni dani: preduzetništva, gastronomije i turizma JPD  PGT, Jahorina, BiH

Keup, M. and Kovacevic, I. 2012. Responding to technological changes in the market: Innovative e-marketing by the Serbian Convention Bureau. Rad prezentovan tokom konferencije 2012 ATLAS Business Tourism Conference. Lugano, Switzerland

Zečević, B i Kovačević. 2012. Turizam i održivi razvoj: mapiranje stejkholdera  Primer iz Srbije. Rad štampan u celosti u oviru zbornika konferencje Razvoj kompetentih ljudskih resursa za potrebe turizma u zemljama regiona RT JIE, Jahorina, BiH.

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