DRAGAN STOJKOVIC PhD
Phone:+381 11 3021 013
PhD – 2012, Faculty of Economics, University of Belgrade
Master of Business Administration – 2002-2004, Hofstra University, Hempstead, New York, USA
Diploma – 2000, Faculty of Economics, University of Belgrade
Awards, grants, certificates, memberships, corporate / public service
Ron Brown Scholarship-USA
Belgrade Open School Scholarship
Alternative Academic Network Scholarship
and several other scholarships in Serbia
American Marketing Association
Serbian Marketing Association (SeMA)
Hofstra Business Consulting Group
Fields of teaching and research
Research focus: multichannel strategy, retail management, e-commerce, sales management, management and marketing in pharmaceutical industry etc.
Fields of teaching: Marketing Channels, Trade Management, Trade Marketing and Sales Management, E-commerce and E-business, Marketing Channels Strategies and Internet Marketing
Marketing Channels, Trade Management, Trade Marketing and Sales Management,
E-commerce and E-business, Marketing Channels Strategies, Direct Marketing,
Internet Marketing, Organization of Enterprises
Key references (publications and projects)
Bogetić, Z., Veljković, S. and Stojković, D. (2015), Do Partner Relations in Marketing Channels Make a Difference in Brand Management Implementation? Evidence from Serbia and Montenegro, Ekonomika preduzeća, September-October, ISSN 0353-443X
Stojković, D., Renko,S., Klopčić,M., (2014) “Retailers in-depth Interviews” in Stojanovic et al. “Market of the food with nutritional and health claim in the Western Balkans”, CID, 2014, pp. 53-65, ISBN 978-86-403-1370-4
Stojanović, Z., Filipović, J. and Stojković, D. (2014), “Markets of food with nutritive and health claim: producers’ and retailers’ perspectives”, Economic Horizons, Vol. 16, No. 1, pp. 61-72,
Lovreta, S. Dragan Stojković, “E-commerce and Integral Multichannel Strategy”, “Trade Perspectives 2014: People, technology, knowledge”, 19. and 20. November, Zagreb, Faculty of Economics University of Zagreb, ISBN 978-953-346-004-8, p. 308-320.
Lovreta, S., Manić, E., Stojković, D. (2014), “Integrated information management model based on single window concept – corner stone of e-government in the trade sector” in “Role of State in the New Growth Model of the Economy”, Božidar Cerović (ed.), CID -EFB, 2014, ISBN: 978-86-403-1400-8
Lovreta, S., Stojković, D., (2014), “Comparative Analysis of Marketing Channels of Pharmaceutical Products” in “Contemporary Management and Marketing Methods in Improving Competitiveness of Companies in Serbia in the Process of its Integration in European Union”, Nebojša Janićijević (Ed), 2014, CID Ekonomski Fakultet, ISBN ISBN 978-86-403-1394-0, p. 87-104.
Lovreta S., Stojković, D. (2012) „Challenges and perspectives of Trade Management and Marketing Development” in „The role of contemporary management and marketing methods in companies in Serbia within the process of its integration to the European Union“, N. Janićijević editor, Faculty of Economics, University of Belgrade, ISBN: 978-86-403-1259-2, COBISS.SR-ID 195212044 , str.233-258. (in Serbian)
Lovreta S., Stojković, D. (2012) “The New Role Of Trade in Overcoming the Economic Crisis and Building Modern Market Economy” in „From Global Crisis to Economic Growth Which Way to Take?“, M. Jakšić, B. Cerović, A. Praščević, editors, Faculty of Economics, University of Belgrade, ISBN: 978-86-403-1279-0
Participated in more than 70 projects and educational programmes (retailing, management and marketing consulting) for companies and state institutions as well as macroeconomic projects for Governement of Serbia and international organizations. Some of the clients: The Government of the Republic of Serbia, Ministry of Trade, Tourism and Telecommunications, National Bank of Serbia, National Oil Company, Delhaize Group, Phoenix Pharma, Metalac, Actavis, International organizations (World Bank, European Commision, Norwegian government) etc.