Rakita2

BRANKO RAKITA PhD

Cabinet:329

Phone:+381 11 30 21 057

Consultation:

Email:brakita@sbb.rs

Education

PhD – 1988, Faculty of Economics, Belgrade University

Маster’s degree – 1981, Faculty of Economics, Belgrade University

Diploma – 1978, Faculty of Economics, Belgrade University

Awards, grants, certificates, memberships, corporate / public service

Professor Rakita is a member of:  Serbian Marketing Association, Serbian PR Association and Serbian Association of Economists. He held some significant positions at the Faculty of Economics and Belgrade University.

Professor Rakita had numerous vocational trainings abroad:

  • State University of Iceland, Reykjavik, September 2004, International Trade and Institutions,
  • IMD – International Management Development Center, Defance, Paris, March 1999, European Indicators of Privatization and Transformation of Companies,
  • Imperial College, London, March 1998, Doing Business in Globalized Markets,
  • IMD – International Management Development Center, Defance, Paris, eight seminars in period 1996-1998, Doing Business in EU
  • London Business School , in 1980s and 1990s, International Marketing and Management,
  • Middlesex Business School , London , T EMP US, May 1992, International Marketing and Management,
  • State University of Washington , USA , November 1989, Management and managers in USA , in seven USA cities,
  • State University of New York – SUNY, Albany , September-December 1988, International Marketing Strategies

Fields of teaching and research

Branko Rakita has been publishing in the areas of Cross-border Acquisitions, Brand Management, Emerging Market Multinationals, Business Strategies in Auto Industry and Brand Locations.

Courses taught

Professor Rakita teaches the courses on International business and management and International Marketing in the bachelor, master and PhD programs at the Faculty of Economics, Belgrade University. He has taught similar courses at faculties in Banja Luka, Pale and Podgorica.

Key references (publications and projects)

Publications

  • Rakita Branko, 2015, Međunarodni biznis i menadžment, Ekonomski fakultet, Beograd
  • Rakita Branko, 2012, Međunarodni marketing – od globalne do lokalne perspektive, Ekonomski fakultet, Beograd
  • Rakita Branko, Mitrović Ivan, 2007, Brend Menadžment, Savremena administracija, Beograd
  • Marković Dušan, Rakita Branko, Filipović Davor, Strategic importance of Cross-border acquisitions for emerging market multinationals, Neostrategic Management: An International Perspective on Trends and Challenges, Ivona Vrdoljak Raguž, Najla Podrug, Lara Jelenc (editors), Springer, 2015, pp. 189-201
  • Rakita Branko, Marković Dušan, Comparative Analysis of Business Performance of Cross Border Acquisitions in Serbia, International Business Research, 6, No. 4, 2013, pp. 170 – 179
  • Rakita Branko, Marković Dušan, The Effects of International Acquisitions in Serbia on Status and Engagement of Human Resources, Industrija, 41, No. 1, 2013, pp. 57 – 77
  • Rakita Branko Marković Dušan, “The Prospects of International Acquisitions in in Car Industry During the Global Economic Crisis – The Case Geely Volvo“, 2nd International Scientifice Conference: Economic and Social Development, Paris 05 April 2013, Economic and Social Development Association, (pp. 1218- 1229)
  • Rakita Branko, Azdejković Dragan, Marković Dušan, ‘’Business Strategies in Unstable Institutional Environment – Case of BRIC Countries’’, Journal of Serbian Management, Vol. 7, No. 2, 2012, pp. 309 – 320
  • Rakita B, Marković D, The Process of Evolutionary Business Internationalization – Case of Chinese Car Industry, The Role of Contemporary Management and Marketing Methods in Improvement of Competitiveness of the Companies in Serbia within the Process of its Integration to the European Union, u Nebojša Janjićijević (editor), Beograd, Ekonomski fakultet, 2012., pp. 385 – 406
  • Rakita Branko, Sanja Mitić, Efekti transferisanja imidža kroz strategije kobrendiranja i ekstenzije brenda, Marketing, Vol. 41, No. 2, 2010, pp. 75-86,
  • Rakita B, Ivković M, Papović Z. Competitiveness of Independent Retailers in Developing Countries – Case of Serbia, International Conference, School of Economics and Business in Sarajevo, ICES, 2008.

Projects

  • Business Rating Serbia, 2000, 2001, 2002, 2003
  • Business Rating Montenegro 2000, 2001, 2002, 2003
  • Business Rating Republic of Srpska, 2000, 2001, 2002, 2003
  • Proleter/Metalac Group (market research and marketing strategy development 2005 – 2006)
  • Serbia Business Rating 2001, 2002, 2003,
  • Narcis Popovic, Sabac (market research and marketing strategy development 2002)
  • Zorka Colour, Sabac (market research and marketing strategy development 2002)
  • Telecom of Republic of Srpska (New Corporate Identity 1999- 2000)

 

Information

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