BILJANA CHRONEOS KRASAVAC PhD
Phone:+381 11 3021 186
PhD – 2005, Faculty of Economics, University of Belgrade
Маster’s degree – 1994, Faculty of Economics, University of Belgrade
Diploma – 1989, Faculty of Economics, University of Belgrade
Awards, grants, certificates, memberships, corporate / public service
World Bank, Washington DC 2006-2013, Illinois State University of Chicago 1999-2000, University of Trieste, Faculty of Economics 1992, Sorbone Paris, 1991, Serbian Association of Marketing, World Bank Alumni
Fields of teaching and research
Marketing Research, Direct Marketing, Market Analyses
Key references (publications and projects)
The Application of Quantitative Techniques in Market Research, published by Faculty of Economics, Belgrade, 2009.
Comparative analyses of predictive models performances in direct marketing system, SIM-OP-IS 2003.
The current electronic computing systems and their applicationn choice of information for marketing research with special attention to the Reuters application system, Marketing,02/1991.
Evaluation and use of market research results by the decision makers: behaviour simulation, Plasman i Trziste, 04/1998.
Statistical and mathematical aspect of database marketing, monograph Marketing and Management challenges in Global Environment, page 305-310, Faculty of Economics Belgrade, April,1998.
Customer Relationship Management and Marketing, Database, SYMORG, 2008
Integration of marketing problem solving solutions with marketing decision support systems, SIM-OP-IS’98.
The importance of log-linear models in marketing research, SIM-OP-IS 2000.
The impact of internet on direct and database marketing, SYMORG, 2002.