ALEKSANDAR DJORDJEVIC PhD
Phone:+381 11 3021 165
PhD degree – 2011,Faculty of Economics, Belgrade University
Executive master degree – 2004, HEC Business School Paris
Mac degree – 2011,Faculty of Economics, Belgrade University
BSc degree – 2002, Faculty of Economics, Belgrade University
Awards, grants, certificates, memberships, corporate/public service
During his studies he used the OSCE scholarship designed for graduate students of basic studies and post-graduate students. As part of summer research school in 2008 we was at the Princeton University in the USA. From October 2004 he is lecturing at the Faculty of Economics in subjects from the field of marketing (Marketing and Consumer Behavior). He was a participant and a manager of numerous projects done for the need of the Government of the RS in the period after 2006. He performed consulting for many foreign and domestic successful companies in Serbia.
Member of the European Movement in Serbia, Scientific Society of Economists (NDE), Serbian Marketing Association (SeMA) (Secretary) and Association of Graduates of French High Education System (ADEF). Member of the editorial board of the journal
Fields of teaching and research
Consumer behavior, Marketing and management with focus on consumers, management in tourism.
Consumer Behavior, Tourism Management, Consumer Research.
Đorđević, A. (2012). Keriranje vrednosti za potrošače, CID Faculty of Economics, Belgrade (in Serbian)
Đorđević, A. (2015). Kreiranje vrednosti u turizmu CID Faculty of Economics, Belgrade (in Serbian)
Đorđević A.,Identifying the development factors of wine tourism: An empirical study, Actual Problems of Economics – Scientific Economic Jaournal, SCCI list, No 5(143), Kyev, 2013. p. 461- 473. ISSN 1993-6788
Đorđević A., Značaj informacija za korisnike turističkih usluga u donošenju odluke o putovanju, časopis Marketing, Vol. 44, br. 1, 2013. Beograd, str. 75 –90. ISSN 0354-3471
Đorđević A., Competitiveness of package tours of tour operators – significance of transport services, Multidisciplinary academic research 2013, Pargue, 2013. ISBN 978-80-905442-2-2
Đorđević A., (2012) Development of tourism in Serbia during global economic crisis period „From Global Crisis to Economic GrowthWhich Way to Take?“, M. Jakšić, B. Cerović, A. Praščević, editors, Faculty of Economics.
Đorđević A., (2012) Efficiency of different media usage in promotion activities of travel agencies,„The role of contemporary management and marketing methods in companies in Serbia within the process of its integration to the European Union“, N. Janićijević editor, Faculty of Economics, University of Belgrade, ISBN: 978-86-403-1259-2, COBISS.SR-ID 195212044 str. 329 – 351
Đorđević A., (2012) Differences in preferences of various advertising appeals according to gender, 3rd EMAC CEE Regional Conference: Marketing Theory Challanges in Emerging Societies, , Faculty of Economics, University of Belgrade, 2012. ISBN: 978-86-403-1240-0, COBISS.SR-ID 193143308, str.69-76
Đorđević A., (2012) Measuring customer satisfaction,International Scientific Conference: Contemporary issues in economics, business and management, Faculty of Economics, 2012 University of Kragujevac
Đorđević A., (2012) Segmentation of tourism market based on brand significance in the value chain „The role of contemporary management and marketing methods in companies in Serbia within the process of its integration to the European Union“, N. Janićijević editor, Faculty of Economics, University of Belgrade, ISBN: 978-86-403-1259-2, COBISS.SR-ID 195212044 str. 351 – 385
Đorđević A., (2013) Competitiveness of package tours of tour operators – significance of transport services, Multidisciplinary academic research 2013, Pargue, 2013. ISBN 978-80-905442-2-2
Đorđević A, (2011) Segmentacija turističkog tržišta na osnovu očekivanih i preferiranih vrednosti, Tematski zbornik: Savremeni trendovi u menadžmentu i marketingu, redaktor Biljana Bogićević Milikić, CID, Ekonomski fakultet u Beogradu, 2012. str. 5-29, ISBN 978-86-403-1217-2
ĐorđevićA., (2014). Osnovi turizma, co-author, secondary school textbook, Zavod za Udžbenike, Belgrade, p. 160. (in Serbian)
Đorđević A.,(2014) of Market Segmentation Based on Geographic and Demographic Variables, Contemporary Management and Marketing in Improving Competitiveness of Companies in Serbia in the Process of Its Integration in EU. Editor Nebojša Janićijević, Belgrade, CID – Faculty of Economics, ISBN: 978-86-403-1394-0, pp 135-154.